Classic
In this section you will find our classic and exclusive collections, available only here and in our stores. Each design has been carefully created, combining manual and digital techniques.
Our catalogue covers a wide variety of items, from decorative items for the home to stationery, tableware and food products, ideal for adding a special touch to any space. We also pay special attention to packaging, a distinctive hallmark of our brand of which we are proud, making sure to take care of every detail.
Our firm, Giordano di Ponzano, is renowned for offering unique and special gifts.
Collections
To develop a new collection, we start with meetings between the different departments of the company. This allows us to learn firsthand the needs of our customers, market trends, and data analysis, in order to accurately define our target audience.
Once the criteria have been established, our creative team, composed of two designers and a photographer, conducts a brainstorming session, in which ideas and perspectives are exchanged to shape the new collection.
With the information and documentation collected (generally in images), we make sketches that help us to visualise and specify the ideas. Depending on the final finish of the collection, we work on the final designs, either manually or digitally.
RESEARCH
We research different trends and themes.
DEVELOPMENT
The designs for the final decoration are created.
APPLICATION
The decoration is applied, depending on the item’s characteristics.
Read on to find out more about the processes involved in making our products and the origin of each collection.
FREEHAND PROCESS
- Pencil drawing: This is the most traditional part of the process, as it involves entirely hand-drawn sketches. These drawings are later used as a basis for a full, varied range of products. (1)
- Digitalisation and design: Once the sketches have been completed and approved, they are scanned and uploaded onto a computer, where we add colour and create different compositions by combining sketches. (2 & 3)
- Final product: We apply our designs to the various products in the collection. (4)
DIGITAL PROCESS
- Vectorisation: Once the sketches are complete, they are vectorised to produce the final designs for the collection. (A)
- Application of colour and design: When the drawings have been approved, we decide on the colour palette and the final composition. Several variations on the theme are produced. (B & C)
- Final product: Finally, we apply our decorations to the various products in the collection. (D)
PHOTOGRAPHIC PROCESS
When our photographer receives the samples for the collection, he takes photos from different angles to capture every detail and showcase our work.
These photos are displayed in our catalogue, which you can consult if you register as a customer. To do so, please get in touch.
Natura
This design is based on nature, hence its name: “Natura”.
It is reminiscent of Italian decorative painting in its motifs and colouring (green, yellow and blue tones).
It is a simple and elegant collection with motifs that match the main ornamentation.
Ideal for a classic and tradition-loving atmosphere with modern touches.
Pachamama
This is a very ornamental collection featuring a variation on the paisley pattern with its teardrop shapes. The floral motifs evoke the jungle and Mother Nature (Pachamama).
The design combines tradition and the natural world with a few modern touches, such as the emerald green (hope and youth) and pastel pink (innocence and affection) colours.
It’s the perfect decoration for a classical setting in need of a makeover.
Fans
In this collection we intend to make something as iconic and decorative as the fan, the main element of the design.
Simple and expressive lines combined with flat colours and representative elements of each of our collections.
A fresh and daring collection for both him and her.
If you’d like to see all the items in a particular collection, please get in touch to request access to our digital catalogue.
To do so, you’ll need to be registered as a company or store.
